Tales Tomaz

University of Salzburg

Tales Tomaz is an Assistant Professor in the Dept. of Communication Studies at the University of Salzburg (Austria), as well as the coordinator of the Euromedia Ownership Monitor (EurOMo, https://media-ownership.eu), funded by the European Commission.

Since 2019, he has been part of the division of Media Policy and Media Economics at the University of Salzburg. His current research focuses on the political economy of communication, particularly ownership models of media service providers and public policy for digital platforms. He has published extensively in Brazilian and international journals and books in these areas (see selection below). He has also participated in various research projects, including The Media for Democracy Monitor 2021 (MDM), European Media and Platform Policy (EuromediApp) and Resilient Media for Democracy in the Digital Age (ReMeD).

Previously he worked in Brazil for eight years as an assistant professor at the São Paulo Adventist University (Unasp) and as a member of research groups at CENCIB/PUC-SP, FiloCom/ECA/USP and Geccom/Unasp.

Publications (selection)

Aleksevych, M., & Tomaz, T. (2025). Network analysis for media ownership: A methodological proposal. Media and Communication, 13, 1–24. https://doi.org/10.17645/mac.10141

Tomaz, T. (2025). Brazilian activism in Mastodon: Sovereignty discourses between cyberlibertarianism and state-centrism. In M. Jiang & L. Belli (Eds), Digital sovereignty in the BRICS countries: How the Global South and emerging power alliances are reshaping digital governance (pp. 190–213). Cambridge University Press. https://www.cambridge.org/core/books/digital-sovereignty-in-the-brics-countries/brazilian-activism-in-mastodon/96B0E421C221C4D0DCEBE241AC71E205

Spencer-Smith, C., & Tomaz, T. (2025). Labour pains: Content moderation challenges in Mastodon growth. Internet Policy Review. https://doi.org/10.14763/2025.1.1831

Tomaz, T. (2024). Media ownership and control in Europe: A multidimensional approach. European Journal of Communication, 39(5), 498–511. https://doi.org/10.1177/02673231241270994

Tomaz, T. (2024). European news media in the decade of digitalisation: Persisting democratic performance with uneven developments. Journalism, 996–1013. https://doi.org/10.1177/14648849231179781

Tomaz, T. (2023). Brazilian fake news bill: Strong content moderation accountability but limited hold on platform market power. Javnost – The Public, 30(2), 253–267. https://doi.org/10.1080/13183222.2023.2201801

Trappel, J., & Tomaz, T. (Eds). (2022). Success and failure in news media performance: Comparative analysis in the Media for Democracy Monitor 2021. Nordicom. https://doi.org/10.48335/9789188855589

Trappel, J., & Tomaz, T. (Eds). (2021). The Media for Democracy Monitor 2021: How leading news media survive digital transformation (Vols. 1 & 2). Nordicom. https://doi.org/10.48335/9789188855404

Contacts

Sigmund-Haffner-Gasse 18
5020 Salzburg AT

tel. +43 662 8044 4195

[email protected]