With regard to ownership, Danish newspapers separate their newsrooms from owners, although there are not – in most cases – any legally binding rules in place. Most newspapers are foundation-owned, which serves as a safeguard against commercial pressure exerted by owners.
Interviewees state that owners stay out of the newsroom and that all editorial decisions are taken solely by editorial staff. While newsrooms and advertising are still two separate departments, more collaboration is taking place between the editorial and commercial parts of the papers. Also, there is a growth in news sections for which collaboration between journalists and the advertising department are more likely, such as travel, leisure, holidays, celebrities, and mobility (cars).
For public service media, the arm’s length principle shields editorial staff from the influence of the board and politicians (see also indicator C2 – Independence of the news media from powerholders).