The relatively small size of the country means that news media is centralised. News outlets available around the country are fairly uniform. All leading news media have their main offices located in the metropolitan area in or near Seoul, and local newspapers have far smaller market shares even within local communities. As much as keeping track of regional market shares of local newspapers is helpful to understand varying levels of plurality of media ownership in each region, the centralised news media structure renders such distinctions quite meaningless.
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