Iceland – (F9) Gender equality in media content
Journalists agree that gender equality in media content is important, but no formal rules apply except at the public broadcasting service. Women are under-represented as news subjects.
Journalists agree that gender equality in media content is important, but no formal rules apply except at the public broadcasting service. Women are under-represented as news subjects.
Employment conditions among male and female journalists are mostly equal in terms of conditions and pay. Women are under-represented in decision-making positions in media companies.
Internal debate is mostly limited to daily news meetings and the procedures concerning news selection and news processing are usually informal and not based on formalised rules.
All main news media outlets have rules thwarting the direct influence of external parties on newsrooms and media content. Editors and journalists alike strictly deny such influence. No advertisers can be said to have dominance in leading news media. Leading Icelandic news media houses separate newsrooms from their advertising departments. All declare explicitly in their formal editorial rules that the interests of advertisers shall never be considered in news production.
Main news media all have established rules to guard their newsrooms from internal influences. Journalists mostly enjoy editorial independence.
Journalists have much say concerning how issues are framed. They seldom have any influence on decisions about hiring the editor-in-chief.
Editors-in-chief and journalists emphasised the predominant role of journalistic research over news agency and public relations material. National and international collaboration is increasing.
Online news and television news are the prime sources of news for Icelanders. Interest in news is high, irrespective of gender and in all age groups. There is a considerable age difference in platforms used, and among the 18–24-year-old age group, social media is a very popular source of news.
The mainstream news media are accessible throughout the country and there are no major regional differences. The number of news media available to Icelandic citizens is somewhat limited though, due to the smallness of the population and hence its media market.
Iceland is a very small country with a population of just over 360 thousand people (Statistics Iceland, n.d.). It´s an island, situated […]