An analysis of news media’s policies shows that most news media in Denmark adhere to the principle of critical and independent journalism that especially focuses on the “bearer of golden chains” (power-holders) (Willig et al., 2015). The role of a watchdog also presents an integral part of individual journalists’ self-perception in Denmark. According to World of Journalism Data, a large majority of Danish journalists perceive monitoring and scrutinising political leaders, as well as businesses, as an extremely important part of their work; numbers are higher than in most other European countries (Skovsgaard, 2010; Skovsgaard et al, 2012).
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