At the most general level, a Danish household spends around 7 per cent of its overall consumption on media related expenses such as streaming, television, telephone, newspapers, and so forth (Slots- og Kulturstyrelsen, 2019a). Compared with the past, this has somewhat declined and reflects a general decrease in media-related expenses in Danish households. Although the decrease does not concern one single form of media use, it is the biggest for media that is read and seen. The streaming shows, meanwhile, have seen an increase (Slots- og Kulturstyrelsen, 2019a). Danes pay a licence fee for public service television and radio, and Danish newspapers are generally priced higher than in the other Nordic countries (Schrøder et al., 2017) making a printed newspaper a product not affordable for all Danes. Prices for broadband access are in turn somewhat lower.
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