Norway has a dense structure of local and regional newspapers with high subscription numbers in the analogue era, which, based on a population that early on adopted digital media, has been relatively successful in merging to the online realm. The newspaper owners were reluctant to launch freesheets, in the 1990s, and the newspaper market in Norway has been characterized by “schizophrenic” titles – meaning newspapers catering to a wide range of readers, not targeting “quality” or “tabloid” markets[1]. This fact, combined with a strong public service broadcaster – the NRK – which has kept its position in television and radio, as well as expanded into the online realm, means patterns of news media has a comparatively high reach.
Reference: Digital News Report.
[1] Reference: Martin Eide
