Internal pluralism is considered important in both national and regional newsrooms. The homogeneity of newsrooms in terms of age and ethnicity is regarded as a problem in most media companies, and various strategies have been implemented to counter this. There are no standardised procedures to promote internal pluralism, but the topic is discussed in various forms. Some examples are internal monitoring, internal goals, targeted recruiting, special online projects, workgroups with representatives from newsroom management and the journalists’ union, daily and weekly newsroom debates, and encouraging online participation of special groups and interests.
Interviews indicate that top editors are concerned with the broad overall picture of Sweden that their newsroom is presenting, thinking about issues such as how much content is relevant only to an educated middle class in the bigger cities. Reporters say they are concerned with finding a more diverse group of expert sources to interview.
