[Sticky] Questions & Answers

Question:

The first interviews with journalists /editors are scheduled by the end of this week, and we have a question regarding confidentiality.  In the Research manual: Interview guidelines we are asked to list all interviews (persons, company, date etc) for reference.  Is that a list that will be published? Or can we promise our interviewees that what information they give us will be in confidence?

We can promise confidentiality. What we would like to publish is simple the name of the media companies we talked with. But not the names of the individual journalist.

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Question:

Regarding the number of interviews and media outlets: Should we understand that, for every communication media included in our sample, we should conduct two interviews? That is, if we have decided to use a sample of 8 media, should we have 16 interviews?

There is no need for formally sticking to the number. This is qualitative research and what counts is the information gathered. If you consider that you have gathered the relevant information, there is no need to do more interviews (up to the point of saturation).