Iceland – (E10) Rules and practices on internal pluralism
Icelandic newsrooms do not have codified rules on internal pluralism, but journalists try to make sure that there is diversity in the range of voices represented.
Icelandic newsrooms do not have codified rules on internal pluralism, but journalists try to make sure that there is diversity in the range of voices represented.
Audience participation in news mostly consists of posting comments online through social media and letters to the editor.
Self-regulation occurs rather informally, with the public service media a notable exception.
A code of ethics exists at the national level and is respected by most news media outlets.
Publicly available institutionalised and independent media monitoring instruments are rare in Iceland.
All news media can be considered affordable for the average household in Iceland. The price of a “basic package” of the most common media outlets can be considered low when measured by average spending power.
There is no minority media to speak of in Iceland. A few news media outlets have news in English or Polish to cater to the country’s growing immigration populations.
Icelandic news media provide for a large variety of different news formats, from headline news online to long-reads in newspapers and background features on radio and television. All different categories are covered, including local, national, and international news, as well as politics, economy, current affairs, culture, and sports sections.
In most Icelandic regions, there is one dominant local media outlet, and in many areas, only one outlet published. The national media is instrumental for people getting news in general.
Competition is limited in the small Icelandic media market, and four big media companies are overall dominant in all news media sectors. There is, however, no cross-ownership to speak of in the media sector.